The Paradise Catcher
Chasing The Dream & Celebrating The Everyday

The Paradise Catcher was founded by ex-British Vogue Associate Publisher, Emily Armstrong:

Raised in Australia with a love of golden beaches and wide open countryside, I then spent almost 15 years living in London. It was from here that I embarked on worldwide travel,  particularly enjoying European summers, deepened my love of fashion and style, and landed a dream role at British Vogue... and I took notes on everything along the way! Some of my favourite memories are of the iconic beaches in France, Italy and Spain and watching chic women tote basket bags from the beach to bar... 

After moving back to Sydney, I launched the label in 2017 as a side hustle that expanded quickly both in Australia and abroad. I moved to Singapore in January this year where I am now based with my husband and three small children. I am so excited to continue to expand our offering and audience from here while still keeping a presence in Sydney (for the pop-ups at least)! 

The Paradise Catcher celebrates the 'everyday' and has fun chasing the dream of endless summers, global travel and timeless style. We provide seasonal essentials with customisation at heart - from basket bags with your choice of personalisation, canvas totes with whimsy and a wink, and chic everyday tees and canvas totes. We keep the shape simple and add colour and style. 

With our classic French-style beach baskets, you can order as is, or have some fun by selecting motifs in summer themes such as the anchor, evil eye or crab. You can then join the global style set with personalisation - monogramming your initials, name or family name with your accent colour choice. 

I'm so excited to launch some new collaborations this year and lots of new product too...

Please tag us as we love to see and share! And do get in touch with any feedback or ideas, I'd love to hear from you! emily@theparadisecatcher.com

See you on your travels!

Emily Armstrong
Founder / Summer Lover 


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